Mastering Digital Marketing with AI
Transform your marketing approach with AI-powered strategies in this intensive 4-week online course. You'll discover how artificial intelligence can revolutionise your campaigns, from personalised content creation to predictive analytics and automated customer journeys. Through hands-on exercises and real-world case studies, you'll master the essential AI tools that are reshaping digital marketing while receiving personalised support. Perfect for marketing professionals, business owners, and career changers ready to embrace the future of marketing.
4 weeks
Certificate in Digital Marketing
£350
What you'll learn
AI-Powered Content Creation & Personalisation
Learn to harness generative AI tools for creating compelling marketing content that resonates with your target audience. You'll master techniques for personalising campaigns at scale and discover how AI can help you craft messages that convert across different platforms and customer segments.
1Predictive Analytics & Customer Behaviour Insights
Unlock the power of AI-driven analytics to predict customer behavior and optimise your marketing strategies. You'll learn to interpret data patterns, forecast trends, and make data-driven decisions that improve campaign performance and maximise your return on investment.
2Automated Campaign Management & Optimisation
Discover how to set up and manage automated marketing campaigns that adapt and improve in real-time. You'll explore AI tools for email marketing, social media management, and paid advertising that save time while delivering better results than traditional manual approaches.
3Chatbots & AI-Powered Customer Engagement
Build and deploy intelligent chatbots that enhance customer experience and drive conversions. You'll learn to create conversational marketing strategies, implement AI customer service solutions, and use automation to nurture leads throughout the customer journey.
4Search Engine Optimisation with AI Tools
Master modern SEO techniques powered by artificial intelligence to improve your online visibility. You'll discover AI tools for keyword research, content optimisation, and technical SEO that help you rank higher in search results and attract more qualified traffic.
5Measuring AI Marketing Success & ROI
Learn to track and measure the effectiveness of your AI-powered marketing initiatives using advanced analytics platforms. You'll develop skills in modelling, performance tracking, and reporting that demonstrate clear business value from your marketing investments.
6
ACEL @ IHCL - The modern, inclusive approach to learning
A radically learner-centred model
- Activity, not passivity — engaging, neo-experiential learning.
- Timetables to suit your life and requirements.
- Flexible assessment modes based on student preferences.
- A pedagogic approach which puts **YOUR** learning at the centre of everything WE do.
- Regular **one-on-one check-ins** with dedicated academic coaches and mentors.
- Vibrant student communities online and on campus.
- Lifelong alumni support, mentoring, and career connections.
Study Modes That Fit Real Lives
We know today's learners are busy — professionals, parents, carers, entrepreneurs.
That's why we designed **flexible delivery** modes for courses that can be studied anytime, anywhere
Uniquely, we offer:
Chunked, bite-sized learning materials for ease of engagement.
Flexible assessment options: essays, projects, presentations, or portfolios.
Small-group, hands-on activities instead of passive lectures.
Embedded professional development & soft skills training.
A Home for Diverse Learners
We don't believe in barriers — we believe in building bridges
Mature learners returning to education.
Neurodiverse students seeking supportive environments.
International students looking for a UK-based experience.
Career-changers seeking upskilling or reskilling.
Students from underrepresented or disadvantaged backgrounds.
ACEL @ IHCL
At IHCL, we don't just teach theory — we build **confidence, resilience, and competence** through real-world learning.
Our Pedagogical Approach: Adaptive Chunked Experiential Learning (ACEL):
Students learn in manageable, meaningful blocks.
Apply knowledge through live briefs, simulations, and collaborative projects.
Reflect, stretch their growth zone, and put learning into practice — in studies and in life.
The ACEL Model
At IHCL you will learn via a unique pedagogic approach: Adaptive Chunked Experiential Learning.
Every week, your learning will consist of six key learning elements. These form the IHCL ACEL MODEL, designed to deepen learning through cumulative, scaffolded, and experiential engagement:
Learning Toolbox
Learning Toolbox
establish foundational study skills & strategies for effective learning
Expert Input
Expert Input
content in a variety of formats – mini lectures, videos, podcasts, readings etc
Experiential Challenge Zone
Experiential Challenge Zone
a chance for real world experiential learning
Checkpoint
Checkpoint
an assessment opportunity
Feedback Corner
Feedback Corner
feedback from your academic support team to improve your work and to help you grow. This will be given to you at a minimum of once per week in a convenient way - written, voicenotes, 1:1 - whatever suits you!
Thinking Space
Thinking Space
an opportunity for reflection, a chance to internalise, to make sense of your learning, and to connect the experience to self, learning, or future goals
Learning Toolbox (Study Skills)
Establish foundational study skills & strategies
Expert Input (Content Delivery)
Lectures, videos, readings, podcasts
Experiential Challenge Zone (Real-world Learning)
Apply knowledge in real-world contexts
Checkpoint (Assessment)
Measure progress & understanding
Feedback Corner (Formative Input)
Weekly formative & summative feedback
Thinking Space (Reflection)
Reflect, internalize, make connections
