Influencer Marketing
Master the dynamic world of influencer marketing with our intensive 3-week online course designed for marketing professionals, content creators, and aspiring influencers. You'll learn to build authentic partnerships, create compelling campaigns, and measure success across different social media platforms while understanding both brand and influencer perspectives. Through practical exercises, case study analysis, and expert mentoring, you'll develop the strategic thinking and tactical skills needed to leverage influencer marketing for business growth and personal brand development.
3 weeks
Marketing Certificate
£350
What you'll learn
Influencer Landscape & Platform Strategy
Understand different types of influencers and learn to identify the right partnerships for your marketing objectives. You'll analyse platform algorithms, audience demographics, and content formats while learning to evaluate influencer authenticity, engagement quality, and brand alignment across major social media platforms.
1Campaign Strategy & Content Planning
Master the art of planning and executing influencer marketing campaigns that align with your business goals and resonate with your target audience. You'll develop creative briefs, set campaign objectives, plan content calendars, and understand legal requirements, FTC guidelines, and ethical disclosure practices.
2Partnership Building & Negotiation Skills
Develop the skills to identify, approach, and build lasting relationships with influencers who align with your brand values and audience. You'll learn negotiation techniques, contract essentials, relationship management strategies, and fair compensation models including performance-based partnership structures.
3Content Creation & Brand Storytelling
Learn to create compelling, authentic content that achieves your marketing objectives, whether you're representing a brand or building your personal brand. You'll master storytelling techniques, visual content creation, and brand voice development that drives engagement and conversions.
4Performance Measurement & Analytics
Master the key metrics that matter in influencer marketing and learn to track campaign performance beyond vanity metrics. You'll explore engagement rate analysis, conversion tracking, brand awareness measurement, ROI calculation, and how to optimise campaigns based on performance data.
5Building Sustainable Influencer Programs
Develop long-term strategies for scaling your influencer marketing efforts and creating sustainable programs that deliver consistent results. You'll learn to build influencer networks, create brand ambassador programs, and establish processes for ongoing campaign management and relationship maintenance.
6
ACEL @ IHCL - The modern, inclusive approach to learning
A radically learner-centred model
- Activity, not passivity — engaging, neo-experiential learning.
- Timetables to suit your life and requirements.
- Flexible assessment modes based on student preferences.
- A pedagogic approach which puts **YOUR** learning at the centre of everything WE do.
- Regular **one-on-one check-ins** with dedicated academic coaches and mentors.
- Vibrant student communities online and on campus.
- Lifelong alumni support, mentoring, and career connections.
Study Modes That Fit Real Lives
We know today's learners are busy — professionals, parents, carers, entrepreneurs.
That's why we designed **flexible delivery** modes for courses that can be studied anytime, anywhere
Uniquely, we offer:
Chunked, bite-sized learning materials for ease of engagement.
Flexible assessment options: essays, projects, presentations, or portfolios.
Small-group, hands-on activities instead of passive lectures.
Embedded professional development & soft skills training.
A Home for Diverse Learners
We don't believe in barriers — we believe in building bridges
Mature learners returning to education.
Neurodiverse students seeking supportive environments.
International students looking for a UK-based experience.
Career-changers seeking upskilling or reskilling.
Students from underrepresented or disadvantaged backgrounds.
ACEL @ IHCL
At IHCL, we don't just teach theory — we build **confidence, resilience, and competence** through real-world learning.
Our Pedagogical Approach: Adaptive Chunked Experiential Learning (ACEL):
Students learn in manageable, meaningful blocks.
Apply knowledge through live briefs, simulations, and collaborative projects.
Reflect, stretch their growth zone, and put learning into practice — in studies and in life.
The ACEL Model
At IHCL you will learn via a unique pedagogic approach: Adaptive Chunked Experiential Learning.
Every week, your learning will consist of six key learning elements. These form the IHCL ACEL MODEL, designed to deepen learning through cumulative, scaffolded, and experiential engagement:
Learning Toolbox
Learning Toolbox
establish foundational study skills & strategies for effective learning
Expert Input
Expert Input
content in a variety of formats – mini lectures, videos, podcasts, readings etc
Experiential Challenge Zone
Experiential Challenge Zone
a chance for real world experiential learning
Checkpoint
Checkpoint
an assessment opportunity
Feedback Corner
Feedback Corner
feedback from your academic support team to improve your work and to help you grow. This will be given to you at a minimum of once per week in a convenient way - written, voicenotes, 1:1 - whatever suits you!
Thinking Space
Thinking Space
an opportunity for reflection, a chance to internalise, to make sense of your learning, and to connect the experience to self, learning, or future goals
Learning Toolbox (Study Skills)
Establish foundational study skills & strategies
Expert Input (Content Delivery)
Lectures, videos, readings, podcasts
Experiential Challenge Zone (Real-world Learning)
Apply knowledge in real-world contexts
Checkpoint (Assessment)
Measure progress & understanding
Feedback Corner (Formative Input)
Weekly formative & summative feedback
Thinking Space (Reflection)
Reflect, internalize, make connections
