Social Media Strategies in 6 Easy Steps
Master social media marketing through our systematic 6-week online course that breaks down complex strategies into manageable, actionable steps. You'll learn to harness AI-powered tools for content creation, audience analysis, and campaign optimisation while building authentic connections with your target market. From strategy development to performance measurement, each week focuses on one essential element of social media success. Perfect for business owners, marketing professionals, and anyone ready to transform their social media presence from random posts to strategic results.
6 weeks
Digital Marketing Certificate
£550
What you'll learn
Strategic Foundation & AI-Powered Audience Research
Learn to define social media objectives and use AI tools to deeply understand your target audience across platforms. Master research techniques, persona development, and competitive analysis for successful social media strategies, leveraging AI for deeper insights.
1Platform Selection & Content Planning
Discover optimal social media platforms for your goals and create content calendars using AI planning tools. Understand each platform's unique characteristics, algorithm preferences, and optimal posting strategies, using AI to streamline content planning.
2Content Creation & AI-Generated Visual Assets
Master creating engaging content that drives interaction and builds community. Learn storytelling techniques, visual design principles, and how to use AI tools for generating images, videos, and copy that maintains authenticity while scaling content production.
3Community Building & Engagement Strategies
Develop strategies for growing authentic followers and fostering meaningful audience engagement. Learn community management techniques, conversation strategies, and how to use AI chatbots and automation tools for personal connections and efficient high-volume interactions.
4Paid Social Advertising & Optimisation
Understand how to amplify organic reach through strategic paid social campaigns optimized with AI. Master ad targeting, budget allocation, and creative optimization, learning to use AI tools for audience insights, ad testing, and performance improvement.
5Analytics, AI-Driven Insights & Continuous Improvement
Learn to measure success using built-in platform analytics and AI-powered analysis tools for actionable insights. Master key performance indicators, reporting techniques, and optimization strategies that use AI to identify trends and opportunities for continuous improvement.
6
ACEL @ IHCL - The modern, inclusive approach to learning
A radically learner-centred model
- Activity, not passivity — engaging, neo-experiential learning.
- Timetables to suit your life and requirements.
- Flexible assessment modes based on student preferences.
- A pedagogic approach which puts **YOUR** learning at the centre of everything WE do.
- Regular **one-on-one check-ins** with dedicated academic coaches and mentors.
- Vibrant student communities online and on campus.
- Lifelong alumni support, mentoring, and career connections.
Study Modes That Fit Real Lives
We know today's learners are busy — professionals, parents, carers, entrepreneurs.
That's why we designed **flexible delivery** modes for courses that can be studied anytime, anywhere
Uniquely, we offer:
Chunked, bite-sized learning materials for ease of engagement.
Flexible assessment options: essays, projects, presentations, or portfolios.
Small-group, hands-on activities instead of passive lectures.
Embedded professional development & soft skills training.
A Home for Diverse Learners
We don't believe in barriers — we believe in building bridges
Mature learners returning to education.
Neurodiverse students seeking supportive environments.
International students looking for a UK-based experience.
Career-changers seeking upskilling or reskilling.
Students from underrepresented or disadvantaged backgrounds.
ACEL @ IHCL
At IHCL, we don't just teach theory — we build **confidence, resilience, and competence** through real-world learning.
Our Pedagogical Approach: Adaptive Chunked Experiential Learning (ACEL):
Students learn in manageable, meaningful blocks.
Apply knowledge through live briefs, simulations, and collaborative projects.
Reflect, stretch their growth zone, and put learning into practice — in studies and in life.
The ACEL Model
At IHCL you will learn via a unique pedagogic approach: Adaptive Chunked Experiential Learning.
Every week, your learning will consist of six key learning elements. These form the IHCL ACEL MODEL, designed to deepen learning through cumulative, scaffolded, and experiential engagement:
Learning Toolbox
Learning Toolbox
establish foundational study skills & strategies for effective learning
Expert Input
Expert Input
content in a variety of formats – mini lectures, videos, podcasts, readings etc
Experiential Challenge Zone
Experiential Challenge Zone
a chance for real world experiential learning
Checkpoint
Checkpoint
an assessment opportunity
Feedback Corner
Feedback Corner
feedback from your academic support team to improve your work and to help you grow. This will be given to you at a minimum of once per week in a convenient way - written, voicenotes, 1:1 - whatever suits you!
Thinking Space
Thinking Space
an opportunity for reflection, a chance to internalise, to make sense of your learning, and to connect the experience to self, learning, or future goals
Learning Toolbox (Study Skills)
Establish foundational study skills & strategies
Expert Input (Content Delivery)
Lectures, videos, readings, podcasts
Experiential Challenge Zone (Real-world Learning)
Apply knowledge in real-world contexts
Checkpoint (Assessment)
Measure progress & understanding
Feedback Corner (Formative Input)
Weekly formative & summative feedback
Thinking Space (Reflection)
Reflect, internalize, make connections
